Social enterprise model for female youth employment and entrepreneurial mentorship in south-eastern Kenya, East Africa. We provide outreach marketing services to a wide range of clients including companies, NGOs, financial institutions, government agencies, individuals, etc. Young women work as field officers in our outreach marketing business activity.
Why, female youth?
Within the bracket of youth unemployment, which is a global crisis, unemployment is significantly higher among young women than young men; this is due to gender-based disparities associated with the following: lack of productive skills, gender-based hiring preferences, sexual harassment, demographic factor and socio-cultural norms.
Our SDG actions:
1. We use our marketing approach to educate people at the grassroots level about the SDGs. This action will pave the way to: (1). Lobby governments to allocate the budgets specifically for the SDGs and (2). Rally businesses and organizations, both public and private, to act for the SDGs effectively.
2. We publish THE STAR LADY, a biweekly educative and entertaining #Act4SDGs' paper currently available in three languages; English, French and Swahili. Subscription is free through the following media: Email, WhatsApp, Facebook, Yahoo and Google+.